The Power Of Moments: Why Certain Experiences Have Extraordinary Impact – Book Of The Month

In this week’s blog post, I will talk about the main takeaways from the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, written by Chip Heath and Dan Heath. The entire book revolves around the idea of what creates the most memorable and lasting memories? What makes a cherished experience stick with you? How to create such experiences that delight customers/coworkers? The book addresses and answers many other interesting questions and research findings around the idea of moments. Let’s talk about the key takeaways from the book.

The most memorable positive moments are dominated by four elements, and the authors use the mnemonic device, “EPIC”, which stands for Elevation, Pride, Insight, and Connection to remember those four elements.

  1. Elevation – Try to create moments that rise above your everyday experiences. The authors use the first day onboarding experience for new employees to show how the first day at work can be transformed into a memorable experience. Elevated moments make individuals feel special.
  2. Pride – These are the moments of achievements, which help people feel proud of accomplishing milestones. The authors gave the example of improving individual’s health through a “couch to 5k” exercise program.
  3. Insight – These moments transform people’s understanding of themselves, their community, or the world. The authors gave the example of the insightful moment when the entire village in rural India realized that the community members were eating each other’s feces everyday.
  4. Connection – These are the defining moments amongst individuals. These are called “synchronized moments”. Here, the authors gave the example of bond created between teachers and parents that helped create an educational reform in the community.

On Relationship: The Heath brothers further talk about Sharp healthcare moments, and how to create meaningful bonds with other people. The answer is simple – you become closer with others when all of you struggle together, or take on a demanding task that is meaningful. In short, to create better relationship, simply struggle together with the other people.

On Responsiveness: The authors claim that when any kind of relationship deepens, it is because of responsive moments. Responsive moments comprises of understanding, validation, and caring. Asking the question, “What matters to you?” creates responsiveness. The author talks about 36 questions that you can use to better know your friend or family member. These 36 questions begin on page 12 of this research article.

Overall, I thought this 6 hour audiobook was entertaining and informative because it shared many stories of people who created standout moments. I found this book to be valuable and worth reading. I would recommend this book to anyone who is interested in understand what memorable moments are, how to create those memorable moments for yourself and others, and how to build close relationships.

Power Of Moment

Hope you learned a little and found this blog post helpful. We talked about the Power of Moments book by the Heath brothers. As always, you can sign up for our free mailing list here.  You can sign up for our paid subscription services here. Like us on our Facebook page here. Thank you!

Superior North LLC’s content is for educational purposes only. The calculators, videos, recommendations, and general investment ideas are not to be actioned with real money. Vyom Joshi is not a professional money manager or a financial advisor. Contact a professional and certified financial advisor before making any financial decisions. Please review the Disclaimer and Terms and Conditions.


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